It was my privilege to be present at the launch of the project in Lille in 2015. I am impressed how this initiative has developed over the year and with the support it receives. This shows that the project is about values that are important not only to the medical profession, but also to patients, their carers and families. These values are also core principles of humane medicine that are also often considered less important in the world of technology and money. This is why they should be promoted: they hold the key to a better society.