Founder Member and Director of Research and Development
As President of ModelPeople Inc., Claire Brooks conducts consumer, patient and healthcare professional research with many of the world’s largest corporations. Having graduated from Cambridge University with an MA in Social Sciences, she has held senior roles in general management, brand management and strategic brand planning, with Fortune 500 corporations and ad agencies in Europe and the US. She has been a faculty member at Durham University Business School, designing and teaching MBA Marketing programmes, including core modules for Durham’s NHS MBA. She was also a non-executive director with the Northern Region Health Authority and served on the regional ethics committee.
In 2014, Claire was invited by Professor Ivbijaro to conduct research with mental health patients, carers and professionals, resulting in the development of a taxonomy of Dignity in mental health and the design of a global dignity symbol for the World Dignity Project, of which she became a founder member. She has since conducted several phases of online ethnographic research into mental health patient experience including most recently a study on the mental health impacts of COVID19. Claire is the author of Marketing with Strategic Empathy® (Kogan Page, 2016).